LinkedIn Lipstick

Who’s Lying and How to Spot It


A LinkedIn presence has become an employment essential. But when users can change their profiles at a whim, how much can we trust what we read?

It’s human nature to want to present the best version of yourself to the world. This fuels much of our relationship with social media as we try to create an idealized image of our lives. On LinkedIn that might be embellishing the description of a past position, or failing to put the full employment history on a profile. We call this manipulation of profiles “LinkedIn Lipstick.”

Over 36% of the executives analyzed failed to include all their full employment history on LinkedIn


* data based on 2,995 high-level executive profiles analysis by Intelligo

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How to Avoid LinkedIn Lipstick

The potential impact of making bad personnel choices means that there is too much at stake to cut corners on due diligence. Whether it’s to make an executive hire, an investment decision or add a new board member, the financial implications and potential for fraud can be catastrophic. 
We have identified how and why people falsify their LinkedIn profiles. Now, how do you position your company to avoid the financial and reputational damage that comes from trusting that information?