SOCIAL MEDIA:
Enhancing Due Diligence Background Checks
In today’s digital age, social media holds significant power, especially in the financial industry. An adverse online post can be shared in the blink of an eye, dragging an executive’s name through the mud and ultimately causing long-lasting reputational damage. Not only that but there are financial consequences that could ensue, such as investors pulling back.
As a result, a social media analysis has become a key consideration for investment professionals during the pre-investment due diligence process.
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“By expanding our coverage to include a social media analysis, we are providing our clients with the additional transparency required to make well-informed decisions.”
SOCIAL MEDIA RISK FACTORS
When it comes to social media, any posts with adverse content should be brought to investors’ attention as they could raise questions about the level of risk associated with an individual. Social media risk factors that could be flagged as part of a social media analysis include:
- Drug-related images
- Explicit/racy images
- Sexual impropriety
- Hate speech
- Insults and bullying
- Obscene language
- Toxic language
- Political speech
- Terrorism/extremism
- Self-harm
- Threats of violence
- Violent images
LEVERAGING TECHNOLOGY TO AUGMENT SOCIAL MEDIA ANALYSIS
Social media plays an integral role in our interactions and relationships. A quick scroll through a social media profile speaks volumes about an individual’s life and, ultimately, their character. With this in mind, a growing number of allocators are including a review of social media as part of their decision-making process.
By leveraging automation and artificial intelligence, a search on thousands of previous posts, likes, and shares can be conducted much faster than industry standards. This rapid and expansive investigation provides investors with a complete sense of an individual’s online presence, which is becoming increasingly relevant in today’s digital world.